户外广告是历史最久远的广告形式,然而户外广告这种传统媒体在近年来的创新使其不时被冠以“新媒体”之美名,这些创新的户外广告媒体形式主要受到两方面的驱动,一方面是新材料、新技术在户外广告领域里的应用;另一方面则是源于客户在信息极度发达的传播空间里永无止境的标新立异之需求。 Outdoor advertising is the oldest form of advertising, however, the traditional media of outdoor advertising in recent years, innovation has made it from time to time be named “new media ” of the name, these innovative outdoor advertising media form is mainly driven by two aspects , On the one hand is the application of new materials and new technologies in the field of outdoor advertising; on the other hand, it is due to the never-ending demand for new and innovative customers in the extremely developed information space.