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公交移动电视作为移动受众最广的新媒体之一,在短短几年时间内发展迅猛。然而作为刚刚起步的新兴媒体,公交移动电视还存在着很多问题,诸如制作粗糙、节目单调、广告插播频繁、视听环境较差等,这些都将对公交移动电视的继续发展造成影响。本文以实证研究的方式,通过发放调查问卷并分析受众满意度数据,对公交移动电视目前存在的问题作出回应,并提出相应的改进思路。
Bus Mobile TV, one of the most widely used new media for mobile audience, has developed rapidly in just a few years. However, there are still many problems in public transit mobile TV, such as rough production, monotonous programs, frequent commercial breaks, poor audio-visual environment, etc., which will all affect the continuous development of public transport mobile TV. This paper responds to the existing problems of public transport mobile TV by issuing questionnaires and analyzing audience satisfaction data in the form of empirical research and puts forward corresponding ideas for improvement.