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公共关系学是一门新兴的社会科学,它是一种内求团结、外求发展的管理艺术,它是一个组织运用各种传播手段,在组织与社会公众之间建立相互了解和信赖的关系,并通过双向的信息交流,在社会公众中树立起良好的形象和信誉,以取得理解、支持和合作,从而有利于促进组织目标的实现。近年来,公共关系工作(以下简称公关)伴随着改革与对外开放的潮流,已经在我国工商界崛起,并受到人们的关注和青睐。但公关工作在我国卫生防疫站管理中尚未应用或应用不多。
Public relations is a new social science. It is a management art that seeks unity and development. It is an organization that uses various means of communication to establish mutual understanding and trust between the organization and the public. , And through two-way information exchange, establish a good image and credibility in the public to obtain understanding, support and cooperation, which will help promote the realization of the organization’s goals. In recent years, public relations work (hereinafter referred to as public relations) has been accompanied by the trend of reform and opening up. It has risen in the industrial and commercial circles in China and has attracted people’s attention and favor. However, public relations work has not been applied or applied in China’s health epidemic prevention station management.