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笔者手中有一本美国杂志,好几年了。打开杂志,封一赫然出现一幅广告——一本世界闻名的经济杂志的广告。乍一看这是一幅30多年前中国文革流行图,毛主席在上挥手,亿万人在下行走。整个画面不仅烂熟抢眼,而且耐人寻味的地方颇多。比如这幅广告主色调为粉红色,在那个以红色为革命标志的年代,西方创作者为什么选用粉红色,而粉红色又意味着什么,创作者给读者留下了“自由思索”的空间,可谓用心良苦。
I have a U.S. magazine in my hand for years. Open the magazine and put an advertisement in a surprise - an ad from a world-renowned economic magazine. At first glance this is a popular picture of the Chinese Cultural Revolution more than 30 years ago. Chairman Mao waved at it and hundreds of millions walked under it. The whole picture not only overriding eye-catching, but intriguing place quite a lot. For example, this advertiser color tone is pink. In the era of red revolution, the author of the West chose pink instead of pink, while the pink meant nothing. The creator left room for readers to think freely. Can be described as well-intentioned.