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敦煌艺术遗产资源是一座很大的文化宝库,近些年来随着旅游市场日渐成熟,面对敦煌这样一个集聚历史文化等多种元素的古城,旅游者在了解地域风俗文化,欣赏历史文化遗迹的同时,对具有地域文化符号元素,品质优良的旅游纪念品的需求显得尤为突出。本文通过分析文化遗产的产品化转型与旅游纪念品的关系,梳理敦煌旅游纪念品的现状,提出基于旅游纪念品现状的敦煌艺术资源产品化设计开发及再造,以期可以在一定程度上指导或影响此类产品的设计、开发与应用。
Dunhuang art heritage resources is a great cultural treasure, in recent years as the tourism market matures, the face of Dunhuang, such as a collection of historical and cultural elements such as the ancient city of tourists in the understanding of local customs and culture, enjoy the historical and cultural relics At the same time, the demand for tourist souvenirs with regional cultural symbols and excellent quality is particularly prominent. Based on the analysis of the relationship between the transformation of cultural heritage and tourist memorabilia, this article combs the present situation of tourist souvenirs in Dunhuang, and puts forward the design and development of Dunhuang art resources based on the present situation of tourism souvenirs so as to guide or influence such products to a certain extent The design, development and application.