因为是为中文系讲解网络,应同学们的要求,我准备少谈技术、经济,多谈艺术与美。 对于企业家来说,美学更多涉及一种感觉。面对纷繁复杂的商机,当理论判断不清的时候,靠直觉捕捉财富,变得至关重要起来。所以,企业家有时要向艺术家学习。 诺贝尔经济学奖获得者舒尔茨曾提出一个著名观点“小的就是美的”。这既是一个经济学命题,又是一个美学命题。 不过,用“小的就是美的”,并不足以真正概括信息时代的财富感觉。我提出另一个命题,恐怕更符合网络的实际:“直接的就是美的。” 网络时代,找到感觉很重要 有的商人论起财富来,理论上一大套一大套的。但真遇到要做商业决断的时候,常常找不到感觉。反过来,有些搞艺术的,不懂商业,对网络倒是很有感觉。 今年《读者》2月号转载了一篇我在 Because it is for the Chinese Department to explain the network, at the request of the students, I am prepared to talk less about technology, economy, talk about art and beauty. For entrepreneurs, aesthetics involves more of a feeling. In the face of complicated business opportunities, when the theoretical judgment is unclear, capturing the fortunes by intuition becomes paramount. So, entrepreneurs sometimes want to learn from artists. Schultz, winner of the Nobel Prize in economics, has come up with the famous notion that “small is beautiful.” This is both an economic proposition and an aesthetic proposition. However, “small is beautiful,” is not enough to truly summarize the wealth of the information age. I put forward another proposition, I am afraid that more in line with the actual network: “Direct is beautiful.” Internet era, find the feeling is very important Some businessmen on wealth, in theory, a large set of a large set of. But when you really have to make business decisions, you often can not find the feeling. In turn, some engage in art, do not understand business, but actually feel very much on the network. This year, Reader’s February issue reprinted one of my articles