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保险业的健康发展 ,除了需要成熟的保险人之外 ,更需要成熟、理性的保险消费者 ,而我国消费者的保险意识、保险消费理念却非常滞后。然而 ,成熟、理性的保险消费者无论是对保险市场的稳定发展 ,还是对保险公司竞争能力的增强 ,甚至是对消费者自身保险消费的科学化和理性化 ,都具有非常重要的意义。加强保险消费教育是培育成熟、理性的保险消费者的根本途径。
In addition to the need for mature insurers, the healthy development of the insurance industry requires more mature and rational insurance consumers. However, our consumers’ insurance awareness and insurance consumption philosophy are very lagging behind. However, mature and rational insurance consumers are of great significance both for the stable development of the insurance market, for the enhancement of the competitiveness of insurance companies, and even for the scientific and rationalization of consumers’ own insurance consumption. To strengthen insurance consumer education is to cultivate mature and rational insurance consumers fundamental way.