针对制造商主导的闭环供应链,在考虑零售商为公平关切者的前提下,建立了三种回收模式(制造商回收、零售商回收和第三方回收)下的四个Stackelberg博弈模型,求解和比较不同情形下的最优价格、最优回收率和成员利润,分析零售商公平关切程度对最优决策的影响,得到了一系列有益的管理学结论。最后针对分散式决策下的效率损失,提出了基于二部定价契约的协调机制。 For the manufacturer-led closed-loop supply chain, four Stackelberg game models under three recovery models (manufacturer recovery, retailer recovery, and third-party recycling) are established, taking into account retailers’ equity concerns, By comparing the optimal prices, the optimal recovery rate and the member profit in different situations, this paper analyzes the influence of the retailer’s fair concern on the optimal decision-making and obtains a series of useful management conclusions. Finally, according to the efficiency loss under the decentralized decision-making, a coordination mechanism based on two pricing contracts is proposed.