在新的形势下,科技期刊开拓数字出版市场势在必行。在这个过程中,期刊社应该有明确的角色定位,以维护期刊的数字版权为底线,通过参与构建公正、合理的市场分配机制以最大限度地维护自身的权益。对内要注意加强与同类期刊的合作,对外要理性应对数字出版商之间的竞争,并始终坚持以“内容”作为自身的核心竞争力。 Under the new situation, it is imperative for science and technology journals to open up the digital publishing market. In this process, the periodicals should have a clear role in positioning, in order to maintain the digital copyright of the journal as the bottom line, by participating in the construction of a fair and reasonable market allocation mechanism to maximize their own interests. The internal should pay attention to strengthening cooperation with the same periodicals, the external should rationally deal with the competition between digital publishers, and always adhere to “content ” as its core competitiveness.