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会展旅游业自身的特点决定其是一个极其敏感的产业。当遇到突发性事件时,整个会展产业的运行环境将会被破坏,并对会展产业造成巨大的影响。近年内发生的金融危机、美伊战争、全球肆虐的非典、流感等危机事件都对会展业的发展产生了巨大的影响。因此,研究危机的内涵以及对会展业造成的影响,并建立完善的危机应急机制对会展业的发展具有极其重要的意义。本文从影响会展旅游产品的因素分析入手,对会展产品存在的危机类型进行分析,找出防范会展旅游危机的方法与对策,希冀能对会展旅游的发展起到一定指导作用。
MICE itself determines its characteristics is an extremely sensitive industry. When unexpected events occur, the entire exhibition industry’s operating environment will be destroyed, and the exhibition industry has a huge impact. In recent years, the financial crisis, the Iraq war, the global epidemic of SARS, influenza and other crises have had a huge impact on the development of the MICE industry. Therefore, studying the connotation of the crisis and its impact on the MICE industry and establishing a sound crisis response mechanism are of great significance to the development of the MICE industry. This article starts from the analysis of the factors affecting MICE tourism products, analyzes the types of crisis MICE products, and finds out the methods and countermeasures to prevent MICE crisis. It hopes to play a guiding role in the development of MICE tourism.