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美国《商业周刊》最近发布了新的年度品牌价值排行榜,三星以149亿美元的品牌价值居“2005年全球100个最有价值品牌”第20位,而索尼的品牌价值仅为108亿美元排名第28位,三星品牌价值首次超过索尼。把这个短暂的瞬间看成是三星对索尼蓄谋已久的商业追赶计划的胜利的话,说明我们自己的视野还是非常狭窄的,这实际上是两个新旧电子时代交接的标志。品牌价值所反映出来的优势更多地应该被看成是企业的市场优势,也就是用户的认可程度,虽然品牌的优势主要来自企业的技术、质
BusinessWeek recently released a new annual list of brand value, Samsung with $ 14.9 billion brand value in 2005, the world’s 100 most valuable brands, "the first 20, while Sony’s brand value is only 108 Ranked 28th for billion U.S. dollars, Samsung’s brand value surpassed Sony for the first time. To take this short moment as a triumph for Samsung’s long-awaited business catch-up plan with Sony shows that our own vision is still very narrow, which is actually a sign of handover between the two old and the new electronic age. The advantages reflected by the brand value should be more regarded as the market advantage of the enterprise, that is, the degree of recognition of the user. Although the advantages of the brand mainly come from the technology of the enterprise, the quality