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2014年,国Ⅳ标准实施的不确定性对商用车企业的影响以及经济形势对商用车市场的压力依然存在。面对各种不确定性充斥的2014年,各大商用车企业如何抉择?商用车企业将采取哪些措施赢得更为广阔的市场?根据各家企业商务年会资料及数据显示,以2013年指标作为基础,调低2014年销售目标的企业有东风和北奔,而调高目标的则有重汽、一汽解放、陕汽、上汽依维柯红岩和联合卡车。其中,中国重汽将按照转方式、调结构的总体要求,继续实施“二次创业”工程,大力开展“品牌、质量、效益年”活动,打造中国重汽“国际知名、国内一流”的重卡企业品牌形象。董事长马纯济强调:“坚持品牌战略,是中国重汽的重大战略抉择。”
In 2014, the impact of the uncertainty of the implementation of the national IV standard on commercial vehicle enterprises and the pressure of the economic situation on the commercial vehicle market still exist. Faced with various uncertainties in 2014, the major commercial vehicle companies how to choose? Commercial vehicle companies will take what measures to win a broader market? According to various business annual meeting data and data show that in 2013 indicators As a starting point, the companies that lowered their sales targets for 2014 were Dongfeng and Beibu and the targets for the increase were heavy truck, FAW, Shaanxi Auto, SAIC Iveco Hongyan and Union Truck. Among them, CNHTC will continue to implement the “Second Entrepreneurship” project in accordance with the general requirements of the transfer mode and structural adjustment, vigorously carry out the activities of “Brand, Quality and Benefit” to build the “China National Heavy Duty Truck” “internationally renowned, Domestic first-class ”heavy truck brand image. Ma Chunji, chairman of the Board, stressed: "Adhering to the brand strategy is a major strategic choice for CNHTC.