论文部分内容阅读
近年来,随着信息技术和互联网技术的快速发展以及国家对广电传媒体制改革的不断深入,广电传媒行业的发展出现了一些新的特点,业务的开展也面临机遇与挑战并存的情况,在这样的情况下,如何充分发挥广电传媒业务的创新功能,为社会的良性发展提供重要的信息支持是当前摆在诸多媒体面前的重要课题。基于此,本文就当前广电传媒业务发展所面临的机遇与挑战进行全面、客观地分析的基础上,对如何进行业务的创新提出相应的建议,以丰富广电传媒业务的有效开展。
In recent years, with the rapid development of information technology and Internet technology as well as the continuous deepening of the state’s reform of radio and television media systems, there have been some new features in the development of the media and broadcasting industry. The development of the business also faces the opportunities and challenges that exist How to give full play to the innovative function of the radio and television media business and provide important information support for the sound development of the society are the important issues currently facing many media. Based on this, on the basis of a comprehensive and objective analysis of the opportunities and challenges faced by the current broadcasting and television media business development, this article puts forward corresponding suggestions on how to carry out business innovation so as to enrich the effective development of broadcasting and television media business.