告别贫民窟的苦难,凭众所熟知的咖啡饮品打造了一个超级零售帝国;运用情感做链接,将旗下员工精铸为企业价值观的化身;颠覆大众化营销,使顾客体验的无形力量凝聚成撬动市场的强大杠杆;激活纯正的商务元素,让一度偏向的商业巨轮归入正轨——星巴克的掌舵人霍华德·舒尔茨平民式的创富传奇,带给人们的除了惊羡和折服之外,更多的则是尊崇与敬畏。发现星巴克儿时的生活记忆在霍华德·舒尔茨的脑海中格外地凄惨与悲凉。虽然按照政府的“贫民安顿计划”舒尔茨的父母带着三个孩子在纽约布鲁克林区得到了一个 Bid farewell to the slums of misery, with well-known coffee drinks to create a super-retail empire; the use of emotional links, will cast its employees as an embodiment of corporate values; subversion of popular marketing, customer experience of the invisible forces condensed into the market The activation of pure business elements, once-oriented commercial giant wheel on the right track - Starbucks helm Howard Schultz civilian legendary wealth creation, bringing people in addition to amazement and admire, but also More is respect and awe. Found Starbucks childhood memories of life in the memory of Howard Schultz particularly miserable and sad. Although according to the government’s “Poverty Alleviation Program” Schultz’s parents took three children in Brooklyn, New York got a