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观点:传统的咨询一般以战略、组织为强项,擅长的是企业内部的管理,而“新咨询”则在品牌的传播方面更见优势。专业的营销咨询公司往往注重的是前三个要素:产品(Product),价格(Price),渠道(Place),或者消费者(consumer)、成本(Cost)、方便(Convenience)。而它们中的第四项,即4P 中的“促销”(Promotion)和4C 中的“交流”(Communication),才是“新咨询”关注的重点。关键词:节点经济MCC(文化传播)新咨询经典语:在这个变革的征途中,有思想的企业,有思想的人,注定走在前面。
Viewpoint: Traditional consulting generally takes strategy and organization as its strengths, and is good at internal management of the company, while “new consulting” is more advantageous in terms of brand communication. Professional marketing consulting companies often focus on the first three elements: Product, Price, Place, or Consumer, Cost, and Convenience. And the fourth of them, “Promotion” in 4P and “Communication” in 4C, is the focus of “new consulting”. Keywords: Node economy MCC (Cultural Communication) New Consulting Classics: In this journey of change, thoughtful enterprises and thoughtful people are destined to walk ahead.