作为公众认知度较高的日化品牌,联合利华也在随着互联网的发展改变原本的营销策略,以前的品牌营销更多地是在教育消费者,但现在品牌需要去倾听消费者,需要用消费者容易接受的方式和他进行沟通和对话,这就是品牌营销思维的转变。做公益这件事儿随着社会的进步和经济的发展,企业作为社会公民的理论已被大多数企业所接受,许多企业都认同它们应该积极承担一定的社会责任。越来越多的企业也不再单纯追求经济利 As a high degree of public awareness of the Japanese brand, Unilever also with the development of the Internet to change the original marketing strategy, the previous brand marketing is more to educate consumers, but now the brand needs to listen to consumers, Need to communicate and dialogue with him in a way that is easily accepted by consumers, and this is a shift in brand marketing thinking. As a matter of public interest, with the progress of society and economic development, the theory that a company is a social citizen has been accepted by most enterprises and many enterprises agree that they should actively assume certain social responsibilities. More and more enterprises are no longer simply pursuing economic benefits