问题意识,就是要从发现“独家问题”入手,带着问题选择采访对象,开展调查研究,提出解决问题的新思路、新对策。换句话说,深度报道要始终围绕“发现问题、解决问题”进行精耕细作,给读者提供事实判断与价值判断,继而引导舆论,推动社会发展。面对新媒体日益激烈的挑战,越来越多的纸媒深刻认识到自身的优势所在,做强深度报道是摆脱目前困境的重要举措,甚至是纸媒长期发展的一张“王牌”。清华大学国际传播研究中心主 The problem awareness is to start with the discovery of “exclusive problems”, select the interviewees with problems, carry out investigation and study, and propose new ideas and new solutions to the problems. In other words, in-depth reports should always focus on “discovering problems, solving problems ” intensive work, to provide readers with factual judgment and value judgments, and then guide public opinion and promote social development. In the face of the increasingly fierce challenge of new media, more and more paper media have deeply realized their own advantages, enhanced and in-depth coverage is an important measure to get rid of the current predicament, and even a “trump card” for long-term development of paper media. Tsinghua University International Communication Research Center