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折扣,企业促销利器若要如愿以偿则是商家必须苦苦追寻的课题折扣销售在市场营销中,使用非常普遍,大多数商业企业都做过折扣销售,有的商业企业把折扣做为价格决策的一个重要组成部分。现在市场上折扣销售的方式主要有以下几种; 1、贸易或职能折扣,这主要是提供给零售商、分销商或制造商等市场营销渠道成员的一种折扣。 2、数量折扣,这是给大批量购买者的一种折扣,其中有两种类型:一种是可累计的折扣,主要是给长期采购且采购量大而稳定的购买者;一种是不可累计折扣,主要是给那些非例行采购的购买者,根据当时的购买量来确定应给予折扣。
Discounts, corporate promotional tools to achieve what they want to do is a problem that must be pursued by merchants. Discount sales In marketing, use is very common, most commercial companies have done discount sales, and some commercial companies have made discounts a price decision. An important part of. There are mainly the following methods for discounted sales on the market: 1. Trade or functional discounts, which are mainly discounts offered to marketing channel members such as retailers, distributors or manufacturers. 2. Quantitative discounts, which are discounts for large-volume purchasers, of which there are two types: one is accumulative discounts, mainly for long-term purchases and purchases with large and stable buyers; one is not Cumulative discounts are mainly for purchasers who are not routine purchasers, and should be given discounts based on the amount of purchases at the time.