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信息发布渠道是商战中重要的前沿阵地,但目前成品油市场各参与方对这个阵地的争夺相对薄弱。建设强势信息发布渠道被认为是处于市场弱势的中国石油蚕食、挤占中国石化原有成品油市场的重要手段之一,它以将销售信息及时、保真、不留死角的传递给终端客户为目标,通过网络等现代信息传播方式实现。强势信息发布渠道的建设必将对中国石油抢占成品油市场发挥积极的作用。
Information release channels are important front positions in the commercial war, but the current oil product market participants compete for this position is relatively weak. The construction of a strong information release channel is considered to be one of the most important means of squeezing out the existing refined oil products market of China Petrochemical under the market weakness. It aims to deliver sales information promptly, without frivolousness to end customers , Through the Internet and other means of modern information dissemination. The construction of strong information release channel will surely play an active role in seizing the market of refined oil products by PetroChina.