不知道是不是全球时尚编辑们商量好了,一旦出现经济危机就搬出“口红效应”、“裙长理论”大谈消费心理与宏观走势之间的微妙关系,以至于1986年《芝加哥论坛报》(Chicago Tribune)在描写圣诞节购物人潮文章中首次赋予“Shopping”以“Retail Therapy”(零售疗程)美誉的旧说都被重新炒热了起来。但把“Therapy”一词用在2010年确实到位。无论是阵痛之后的世界经济还是资产严重缩水的城市人群,我们都需要一场强烈的回暖或者疗伤。眼看着全球股市房市一筹莫展难以捉摸,零售业好像一头活泼的圣诞麇鹿,叮叮当当的冲出低迷的金融寒冬,让人们被负面消息折磨的神经暂时得到宽松,也为每售出一件大衣背后无 I don’t know whether the global fashion editors have discussed the issue. Once the economic crisis emerges, the “lipstick effect” and the “skirt length theory” talk about the subtle relationship between consumer psychology and macro trends, so that the 1986 Chicago The Tribune (Chicago Tribune) reinvigorated the old saying that “Shopping” and “Retail Therapy” (retail therapy) were first given in the articles describing Christmas shopping. However, the word “Therapy” was indeed in place in 2010. Whether it is the world economy after the pain or the urban population with severely shrinking assets, we all need a strong recovery or healing. Seeing the global stock market’s unpredictability in the housing market, the retail industry seems to be a lively Christmas deer, slamming into the sluggish financial winter, allowing people to be lenient with the nerves of negative news temporarily, and also selling a coat for each. Nothing behind