对“虚实”美学思想在现代海报设计中的应用和发展导向进行分析,以对现代海报设计有所启发。首先,从“虚实”的概念及在海报中的价值出发阐述“虚实”在海报设计中的意义。然后,从传统文化与现代海报作品的结合窥探“虚实”在现在海报设计中的应用。最后,从“虚实”美学思想在后现代设计审美需求影响下探索出“虚实”在现代海报设计中的发展趋势。现代海报设计只有从本土的文化深处汲取养分才能真正走向“国际化”。 This paper analyzes the application and development orientation of “real and imaginary ” aesthetics in modern poster design to inspire modern poster design. First of all, from the concept of “real and actual ” and the value in the poster, we set forth the meaning of “real and virtual ” in poster design. Then, from the combination of traditional culture and modern poster works, we explore the application of “falsehood” in poster design. Finally, this paper explores the development trend of “real and imaginary ” in the design of modern poster from the “real and imaginary ” aesthetics in the influence of the aesthetic demand of postmodern design. Modern poster design can really move toward “internationalization” only by drawing nutrients from the depths of local culture.