绿色渠道是绿色营销组合的一大要素。绿色营销是指企业自身利益、消费者需要和环境利益统一的，夫于产品和服务的观念、定价、促销和分销的策划和实施过程。 长期以来，在绿色渠道的建立和运作过程中，中间商和企业积极探索各种渠道改进方案，甚至对渠道系统进行根本性创新。概 Green channel is a major element of the green marketing mix. Green marketing refers to the planning and implementation process of concept, pricing, promotion and distribution of products and services in the self-interest of enterprises, the unification of consumers’ needs and environmental benefits. For a long time, in the process of establishing and operating green channels, intermediaries and enterprises actively explored various channel improvement programs and even made fundamental innovations in the channel system. Probably