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“2003年的多功能一体机市场竞争将会十分激烈。联想将会分几个阶段、利用几个战役去实现多功能一体机向传统办公“革命”的战略。”联想集团助理总裁兼外设事业部总经理刘洪说,从2月份开始,联想率先发动2003新年的第一次“革命”行动:把热销市场的主打产品——打印型多功能一体机LJ6012MFP价位从3480元调整到2880元,直接与主流激光打印机价位看齐。去年主流多功能一体机厂商在产品供给上表现活跃,既有新产品的推出,也有对原有产品的升级。国内多功能一体机市场在2002年取得了69.8％的增长,总销售额突破6.8亿元,联想作为多功能一体机的市场导入者和引导者,占据了35％以上的市场份额。刘洪介绍说:2002年9月,联想发布十余款全新设计的多功能一体机,从高端产品到低端产品,覆盖了用户办公的方方面面。不但如此,在多功能一体机产品中,联想创新
“There will be fierce competition in the all-in-one market in 2003. Lenovo will use several campaigns to bring the all-in-one to the traditional” revolutionary “strategy in several stages.” Associate President and Chief Executive, Lenovo Liuhong, general manager of the division, said that from February, Lenovo took the lead in launching the first “revolution” in the 2003 New Year: adjusting the price of LJ6012MFP, a printer-driven multifunction machine, from 3480 yuan to 2880 Yuan, directly with the mainstream laser printer price. Last year, the mainstream MFP makers were active in product offerings, with the introduction of new products as well as upgrades of their original products. The market of domestic all-in-one got a 69.8% growth in 2002 with a total sales volume exceeding 680 million yuan. Lenovo, as a market importer and a guide of the all-in-one, accounted for more than 35% market share. Liu Hong said: September 2002, Lenovo released more than 10 new design of all-in-one machine, from high-end products to low-end products, covering all aspects of the user’s office. Not only that, in the all-in-one product Lenovo innovation