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作为国家软实力的一部分,国家形象对于提升一国的国际地位、掌握在国际事务中的主动权,具有重要的意义。同时,作为新媒体的代表,互联网等网络传播方式已被广泛接受和应用,影响力巨大。文章以网络传播对国家形象塑造产生的消极影响为出发点,从网络传播的特点入手,总结其对国家形象塑造产生消极影响的原因,提出解决策略,为其能够更好地在国家形象塑造方面发挥作用提供可供参考的意见和建议。
As part of the country’s soft power, the image of a nation is of great significance to enhancing the international status of a country and grasping the initiative in international affairs. At the same time, as a representative of new media, the Internet has been widely accepted and applied in the Internet, which has great influence. Starting from the characteristics of internet dissemination, this article summarizes the reasons that negative impact on national image shaping and puts forward the solution tactics, in order to make it play a better role in the national image shaping Role to provide for reference and suggestions.