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在数字媒体不断发出新的挑战的今天,传媒业下一步的竞争焦点何在?媒体军师喻国明先生为我们指了一条出路,那就是微内容的聚合与开发,乍听起来,好像很费解的,但细读之后,我们会发现其所言离我们的实践并不遥远。目标对了,才能走向成功,这对数码时代的图片编辑来说,更是显得紧迫。今年以来,已有不少大的媒体被造假的图片蒙骗,引起事端,数字传媒专家闵大洪先生的文章为我们提供了较好的思路。市场经济时代,竞争没有中间地带,珠三角的地市级媒体可谓深处其中,但他们不惧竞争,乘势而为,竟然取得了不小的成绩,“鲶鱼效应”初显。
In the days when digital media are constantly giving rise to new challenges, what is the next competitive focus of the media industry? The media mogul Mr. Yu Guomeng pointed out a way out for us. That is, the aggregation and development of micro-content may at first glance seem very puzzling. However, after reading it carefully, we find that it is not far from our practice. In order to succeed, this target is right for the photo editor in the digital age. Since the beginning of this year, quite a few large media outlets have been fooled into fakes and have caused incidents. The article by Mr. Min Dahong, an expert in digital media, has provided us with a better idea. In the era of market economy, there is no intermediate competition in the market. The media in the Pearl River Delta can be said to be among the depths. However, despite their competition and momentum, they have made remarkable achievements. The “catfish effect” first appeared.