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企业的成功,30％靠战略,50％靠执行力,20％包含了机遇、环境等客观因素形成的平台。执行力是最重要的。真正的营销专家,不能光精通传播,在所谓的诉求啦、卖点啦、差异化啦等方面兜圈子,而应扎扎实实地深入于市场,了解、熟悉和掌握产品本质性的特征和个性化的规律。换句话说,一个没有在市场一线带过兵、打过仗的人,如果仅仅学了点广告传播、营销理论之类,就以此来指导企业的市场实践和产品推广,并自封为营销专家,我觉得这其实产生泡沫了。
Business success, 30% rely on strategy, 50% rely on execution, 20% contains the opportunity, the environment and other objective factors form a platform. Execution is the most important. The real marketing experts can not be good at communication. They go round in the so-called demands, selling points, differentiation, etc., and should go deep into the market in a down-to-earth manner to understand and be familiar with and grasp the essential characteristics and individualized laws . In other words, a person who has not taken a war on the front line of the market and has fought a war, if only learned a little about advertising and marketing theory, will guide the market practice and product promotion of the enterprise and self-proclaimed marketing expert I think this is actually a bubble.