都说世上本没有路,走的人多了也就成了路。中国摩托车行业从无到有,从弱小到强势,脚下的路还在不断延伸。但近年来行业颇受挫折,人心不稳,在反思与前行的夹缝间,不如让我们回过头来仔细品读一番中国摩托车行业的这条路。营销之路。过去唯有在乡镇村寨间活动不断,才能初见营销成效,而现在,互联网上灵光一闪后的三两句精辟点评,或许就能引得市场一片热火朝天。宣传活动的模式越来越多,门道越来越广,这营销之路自然也越走越宽阔了。产品之路。产品布局、产品线完善、高端产品投入,当下众多企业对于产品左右企业发展的认知也越发深刻,因此新品战略成为行业竞争的新焦点,从而衍生出了诸如跨界车、休旅车等一系列定位精细的崭新车系。在高端产品领域更通过合资、收购、自主研发等手段,正在不断缩短 It is said that there is no road in the world, and many people who have gone have become roads. The Chinese motorcycle industry has grown from scratch, from weak to strong, and the road at its feet has continued to expand. However, in recent years, the industry has suffered setbacks and people are unstable. It is better to reflect on the gap between the front line and the front line. Let’s take a closer look at this road of the Chinese motorcycle industry. Marketing road. In the past, only the activities in the villages and towns continued to see the effectiveness of the marketing. Now, after a flash of insight on the Internet, it may be that the market is in full swing. There are more and more modes of publicity activities, and there are more and more wide-ranging gateways. The road to marketing has naturally grown wider and wider. Product road. With the product layout, product line improvement, and high-end product investment, many companies now have a deeper understanding of the development of their products. As a result, the new product strategy has become a new focus of industry competition, resulting in the proliferation of products such as cross-border cars and SUVs. A series of sophisticated new cars. In the area of ​​high-end products, it is continuously shortening through joint ventures, acquisitions, and independent research and development.