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近二三十年来,我国的电视选秀节目层出不穷,特别是进入21世纪后,电视选秀节目的竞争已达到白热化状态。期间的兴衰是一场惊心动魄的以娱乐为导向的疯狂盛宴。同时也成就了不少人的梦想,给广大受众带来了此起彼伏的感官享受。然而电视选秀节目运作的不成熟、刻意的照搬模仿等因素制约了电视选秀节目的突破和创新,导致大多数选秀节目的失败和很多优秀选秀节目的“短命”。如何提高电视选秀节目运作中的创新意识,实现选秀节目自身特色的品牌定位,就是本文研究的核心。下文以《中国好声音》为例,阐述了选秀节目运作的创新。
In the past 20 to 30 years, China’s television talent shows have been gradually emerging. In particular, after entering the 21st century, the competition for television talent shows has become intense. The rise and fall during the period is a thrilling entertainment-oriented crazy feast. At the same time also achieved the dream of many people, to bring the audience one after another sensory enjoyment. However, the immature and deliberate imitation of television dramas restricts the breakthrough and innovation of television talent shows, resulting in the failure of most talent shows and the “short-lived” of many excellent talent shows. How to improve the innovative consciousness in the operation of TV program and how to realize the brand positioning of TV program itself is the core of this thesis. In the following section, “China Good Sound” is an example of the innovation in the operation of draft programs.