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出版业资本经营至少包括:争夺上游——收购作者资源与版权,兼并同业——收购别的出版社,控制下游——收购图书销售渠道,跨媒体运作——收购互联网新媒体等内容。尽管出版业资本经营面临出版社企业改制尚未完成,区域壁垒、系统壁垒依旧存在,出版行业监管等难点,但出版社要有资本经营的意识,要培养和引进资本经营方面的人才,以此提前谋划资本经营,才能立于不败之地。
The capital operation of publishing industry at least includes: scramble for upstream - acquisition of author resources and copyright, mergers and acquisitions - acquisition of other publishing houses, control of downstream - acquisition of book sales channels, cross-media operation - acquisition of new media and other Internet content. Although the capital management of publishing industry is facing the problems of the incompleteness of the enterprise restructuring in publishing houses, the regional barriers, the systematic barriers still exist and the supervision of the publishing industry, publishing houses need to have the awareness of capital management and cultivate and introduce talents in capital management in advance Planning capital management, can be invincible.