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春节之后,销售进入体量上的淡季,但对企业能力而言,成长没有淡季,节后的相当长时间,应该是一个总结、细化、调整和创造并行的时期,对多数企业来说,度过淡季的关键不在于是否一定会做这些事,而在于能做到什么样的高度!春节总结可以资鉴未来过去的春节,可能从一定程度上奠定了一年节气消费的大基调,而最重要的是从中发现的消费趋势:(1)从节奏上看,爆发期短但频率高是笔者所在市场的态势,这也预示着未来的常态营销需要向假日纵
After the Spring Festival, sales volume into the off-season, but the ability of enterprises, there is no off-season growth, the holiday a long time, it should be a summary, refine, adjust and create parallel period, for most businesses, The key to spend the off-season is not whether it will do these things, but what kind of height can be achieved! Spring Festival summary can be funded by the Spring Festival in the future, may to some extent laid a major annual consumption of solar terms, and The most important thing is found from the consumer trends: (1) from a rhythm point of view, the short but high frequency of the author’s market situation, which also indicates that the future of the normal marketing needs to holiday