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本文概述了现代中小型企业的前沿课题——如何应用Web2.0营销工具之博客营销进行中小型企业的商业运作,特别分析了业界近年来高度关注的Web2.0的概念及特点,论述了Web2.0营销的概念及主要工具,分析了博客营销在当今社会中的发展和优势,得出了以下结论:在Web2.0时代,互联网给中小型企业乃至个人带来了很强的竞争优势,利用博客营销或微博客营销,可以使中小型企业走出固有的营销模式,有利于增强企业的国际竞争力,有利于获得消费者的认同。综上所述,现代化的企业应善于利用互联网提供的良好平台,利用web2.0营销工具如口碑营销,网络社区营销,特别是博客营销进行行之有效的营销策略,这样才有利于中小型企业赶超世界著名的国际化大型企业。
This article outlines the leading topic of modern small and medium-sized enterprises-how to use the blog marketing of Web2.0 marketing tools to carry out the business operation of small and medium-sized enterprises, especially analyzing the concept and characteristics of Web2.0 that the industry has been paying close attention to in recent years, .0 marketing concept and main tools, analyzes the development and advantages of blog marketing in today’s society, and draws the following conclusions: In the Web2.0 era, the Internet has brought a strong competitive advantage to small and medium-sized enterprises and individuals, The use of blog marketing or micro-blog marketing, SMEs can make the company out of the inherent marketing model will help enhance the international competitiveness of enterprises is conducive to gain consumer acceptance. In summary, the modern enterprises should be good at using the Internet to provide a good platform for the use of web2.0 marketing tools such as word of mouth marketing, online community marketing, especially blog marketing effective marketing strategy, which will help small and medium enterprises Catch up with the world famous large-scale international enterprises.