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随着传播技术手段的发展,电视产品的传播也在不断拓宽其原有的传播领域。与此同时,电视借助这些新技术在不同民族、不同国家之间互相传播时,往往由于各个民族、各个国家之间的习俗、文化存在异同,从而导致电视产品在传达到别的民族、或者国家的时候产生了严重的误读、误解现象,甚至会出现分歧和冲突。因此,研究电视产品文化语境的转化与认同,有助于电视产品的准确、有效传播。
With the development of means of communication technology, the dissemination of television products is also constantly broadening its original field of communication. In the meantime, with the help of these new technologies, television spreads each other among different nations and different countries. Due to the similarities and differences in customs and cultures between different nations and nations, the television products can not be transmitted to other nations or countries Have had serious misunderstandings, misunderstandings and even disagreements and conflicts. Therefore, studying the transformation and recognition of the cultural context of television products helps the accurate and effective dissemination of television products.