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电影海报设计就是采用平面化的视觉要素对电影故事进行讲述。视觉情景能够有效地增强电影海报的视觉冲击力,凸显电影海报所要传达的文化特质与艺术内涵。其中,科学处理与利用视觉符号语言能够让电影海报发挥最大的价值与视觉效果。在未来发展趋势中,电影海报的视觉情景营造将会越来越符合广大观众的视觉传达规律与认知规律,进而对电影宣传起到重要的价值与作用。基于此,本文拟从色彩、感情、构图与文字四个方面,对电影海报设计中的视觉情景营造进行探析,旨在强化电影海报的视觉效果,提升电影海报的宣传质量与成效。
Film poster design is the use of visual elements of the plane to tell the story of the movie. Visual scenarios can effectively enhance the visual impact of movie posters, highlighting the cultural traits and artistic connotations that movie posters convey. Among them, the scientific processing and use of visual symbols language movie posters to maximize the value and visual effects. In the future development trend, the visual scene of film posters will be more and more in line with the visual communication rules and cognitive rules of the vast audience, and thus play an important role in the promotion of movies. Based on this, this paper attempts to explore the visual scene creation in the design of movie posters from the aspects of color, emotion, composition and writing in order to strengthen the visual effects of movie posters and enhance the quality and effectiveness of the promotion of movie posters.