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自古以来不论各行各业、无论官方民间,都将汉字作为崇高的传播符号加以推广。汉字发展沿革的各个过程,都体现了其作为信息传达的视觉符号的传播性与艺术性的双重价值。研究汉字的视觉文化内涵和可能的表现方法与原理,将汉字独特的艺术语言融入现代图形创意设计中,是值得探索的课题。
Since ancient times, regardless of all walks of life, regardless of official folk, Chinese characters will be promoted as a sublime symbol of communication. The various processes of the evolution of Chinese characters embody the dual values of their communicability and artisticness as visual symbols of information transmission. It is worth exploring to study the connotation of visual culture of Chinese characters and possible methods and principles of their presentation, and to integrate the unique artistic language of Chinese characters into the creative design of modern graphics.