论文部分内容阅读
国际论坛一直是学术思想交流、社会舆论生成、前沿信息传播的重要形态,在国际交流中发挥了越来越重要的作用。世界大学女校长论坛是以大学女校长为主体的品牌论坛,从2001年创办以来,已经走过了五届十年的历程。世界大学女校长论坛作为具有广泛影响力的高端国际论坛,为来自全球的女校长群体搭建了沟通交流的有效平台。本文从不同方面对世界大学女校长论坛品牌特色进行了深入分析,从实践的角度研究了论坛构建品牌形象和实施品牌传播的策略。
International forums have always been an important form of exchange of academic ideas, generation of social media, and dissemination of cutting-edge information and have played an increasingly important role in international exchanges. The World University Girls’ School Forum is a brand forum mainly composed of college female presidents. Since its establishment in 2001, it has gone through five sessions of 10 years. As a high-end international forum with a wide range of influence, the World University Girls’ School Forum provides an effective platform for communication and exchange of ideas for the world’s female school principals. This article from different aspects of the world university girl president forum brand features in-depth analysis from a practical point of view forum to build brand image and implementation of brand communication strategy.