媒体融合是当前极为热点的话题,从一开始的新媒体到全媒体,直至现在的媒体融合,传统媒介要想实现新的发展,就需要创新自身的内部结构、流程以及组织架构,尤其是一些地方广电,还需要依融合新的互联网思维。本文分析了地方广电发展的现状,并浅谈了地方广电媒体融合地方特色发展的策略。 Media convergence is a very hot topic at present. From the beginning of new media to all media, until now the media convergence, in order to achieve new development, traditional media need to innovate its own internal structure, processes and organizational structure, especially some Local radio and television, but also by the integration of new Internet thinking. This article analyzes the status of the development of local radio and television, and discusses the local radio and television media integration of local characteristics of the development strategy.