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人们已经厌倦了广告,甚至对广告产生了敌对情绪。那么,怎样才能向有这种感觉的人们售卖产品呢?面对消费者,从正面出击并不可取,而是需要动用各种极其聪明的“讲故事”策略,来诱骗他们“上套”。你知道这世上最危险的工作是什么吗?是鳄鱼兽医,拆弹专家,还是在马戏团里可能会挨刀的飞刀助手?其实曾经有段时间,“最危险的工作”指的是创意公司客服人员的工作。
People are tired of advertising, and even have a hostile mood with ads. So how can people sell products to people with this feeling? Faced with consumers, it is not advisable to attack from the front. Instead, they need to use all kinds of extremely clever “storytelling” strategies to trick them into “ set”. Do you know what is the most dangerous job in the world? Is it a crocodile vet, a bomb disposal specialist, or a flying knife aide in a circus? In fact, there was a time when “the most dangerous job” meant Is a creative company customer service staff.