在商品流通不断趋向国际化的今天,商品竞争,实际上是商标的竞争,商标的翻译在树立商标形象,赢得竞争方面发挥着重要的作用,因此商标的翻译也就更需要一个实用有效的理论来进行指导。本文尝试从模因论视角出发对洗护商品的商标翻译进行探讨,实现模因论在该翻译中的应用。 As the circulation of goods continues to be internationalized, the competition of goods is actually the competition of trademarks. The translation of trademarks plays an important role in establishing the image of the trademark and winning the competition. Therefore, the translation of the trademark also needs a practical and effective theory To guide. This article attempts to discuss the translation of trademark from the perspective of memetics and to realize the application of memetics in the translation.