电信服务领域的“转换成本”导致“顾客锁定”现象的产生。因为对消费者而言 ,若其放弃原有服务商转而接受其它电信公司的服务 ,所付出的全部代价为接受新公司服务所付出费用与“转换成本”之和。与不存在“转换成本”的情况相比 ,伯川德价格竞争结果将更趋于垄断。 The “conversion cost” in the field of telecom services leads to the phenomenon of “customer lock-in”. Because for consumers, if it abandons the original service providers to accept the services of other telecommunications companies, the total price paid is the sum of the costs incurred in accepting the new company services and the “conversion cost.” Bertrand’s price competition will tend to be more monopolistic than non-existent “conversion costs.”