动画电影是电影市场上一只新的生力军,随着技术的不断发展,动画电影也受到越来越多的关注。海报是电影推广的一个重要环节,它具有商业价值,更具有极高的审美和艺术价值。本文主要对动画电影海报进行审美研究,并从中得到一些启示,希望促进动画电影海报的发展。 Animated films are a new force in the movie market. As the technology continues to evolve, animated films are also attracting more and more attention. Posters are an important part of the promotion of the movie, it has commercial value, but also has a very high aesthetic and artistic value. This article mainly carries on the esthetic research to the animation film poster, and obtains some inspiration from it, hoping to promote the development of the animation film poster.