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包装设计在产品的市场竞争中起到重要的视觉传达作用,成为现代商品生产中不可或缺的一部分。许多企业打着“新包装”的口号提升产品的吸引力,力图通过包装上的创新提升产品及企业形象。随着经济全球化的发展以及信息时代的到来,产品的竞争不再局限于某一国家或地区,而是成为世界性的竞争。由于产品包装设计不合理而导致商品的滞销现象比比皆是,给企业带来很大的经济损失。近年来,
Packaging design plays an important visual communication role in the product market competition and becomes an indispensable part in the production of modern products. Many companies name the “new packaging ” slogan to enhance the attractiveness of the product, trying to enhance the product and corporate image through the packaging innovation. With the development of economic globalization and the advent of the information age, the competition for products is no longer confined to a certain country or region but has become a worldwide competition. As the product packaging design unreasonable led to the slow-moving phenomenon of goods abound, bring great economic losses to the enterprise. In recent years,