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图形是平面广告重要的“视觉语言”。在绝大多数平面广告作品中,图形都占有十分重要的位置。图形能够给人以最直观的感受,它能使受众对广告产品的外观、性能、用法等一目了然。图形的形式丰富多样,有插画、照片、合成图形等,其表现形式可以是写实的、漫画的、装饰的、卡通的、抽象的。图形是用视觉艺术手段来传达商品或劳务信息的。图形的内容要突出商品或服务的个性,通俗易懂、简洁明快,有强烈的视觉冲击力。图形设计要把表现技法与广告主题密切结合起来,在整体广告策划引导下进行,发挥其有力的诉求效果。
Graphics is important for print ads “Visual Language ”. In most print ads, graphics occupy a very important position. Graphics can give people the most intuitive feeling, it enables the audience of the appearance of advertising products, performance, usage and other clear at a glance. The form of graphics is rich and varied, with illustrations, photos, composite graphics, the performance can be realistic, comic, decorative, cartoon, abstract. Graphics use visual arts to convey information about goods or services. Graphic content to highlight the personality of goods or services, easy to understand, simple and neat, with a strong visual impact. Graphic design should be closely linked to the performance techniques and advertising themes, under the guidance of the overall advertising planning, to play its powerful appeal effect.