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在人人都可发声,人人都是记者的新媒体时代,传统公关模式发生裂变,在强调资源的传统公关思维下,以资源为辅,创意营销为主,是一种全新的公关传播趋势。荣誉是给全力以赴者的最好肯定,荣誉是一种奖赏,一种高度的肯定,更是一种充满力量的激励。而时值年末,从各大企业斩获的各类奖项,不仅可以窥斑知豹地看出一个企业的实力与能力,同时也能从领军企业的身上,看出其所在领域未来的发展趋势。
In the era of new media where everyone can speak, everyone is a journalist, the traditional public relations model has fissioned. Under the traditional public relations thinking of emphasizing resources, resources are supplemented and creative marketing is the main trend of public relation dissemination . Honor is the best affirmation to the best of the best, honor is a reward, a high degree of affirmation, but also a full of energy incentives. At the end of the year, all kinds of awards won by major companies not only can reveal the strength and capability of an enterprise, but also reveal the future development trend in the field of enterprises from the leading enterprises.