从客户的地位、客户管理的目的、客户的评价与对策以及客户管理的内容等几个方面,论述了客户是企业销售体系的重要组成部分,是企业的重要资产之一,客户管理是企业营销管理的关键内容之一,其实质就是如何有效地运营“客户”这项资产,对它进行开发、维护、经营并使其不断增值。 From the aspects of the customer’s position, the purpose of customer management, the customer’s evaluation and countermeasure, and the contents of customer management, the article discusses that customer is an important part of the enterprise’s sales system, one of the important assets of the enterprise, and the customer’s management is the marketing One of the key elements of management is how to effectively operate the “client” asset and develop, maintain and operate it and add value to it.