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要创造一个繁荣的长尾市场,我们归结出两方面:一、提供所有产品;二、帮我找到它。为此我们总结出九大成功长尾法则:法则1:让存货集中或分散今天,沃尔玛、BestBuy、Target和其他许多零售商的网上产品的种类远多于传统店面。亚马逊的存货和产品分散在网络的各个角落,由数干个小商家分别持有,市集工程则是所有这些产品和存货的集合器。对亚马逊来说,成本等于零。法则2:让顾客参与生产“协同生产”缔造了eBay、维基百科、Carigslist、MySpace,也让Netflix拥有了数十万条影评。凭借自我服务模式,Google可以按每次点击5美分的价格出售广告,
To create a prosperous long tail market, we come down to two aspects: First, provide all products; Second, help me find it. To this end, we conclude Nine Success Long Tails: Rule 1: Centralize or Distribute Inventory Today, Wal-Mart, BestBuy, Target and many other retailers have far more online product offerings than traditional stores. Amazon’s stock and products are scattered throughout the network, held by a handful of small businesses, and the marketplace project is the aggregator of all these products and inventories. For Amazon, the cost is equal to zero. Rule 2: Get Your Customers Involved in Production “Co-Production” created eBay, Wikipedia, Carigslist, MySpace and Netflix with hundreds of thousands of reviews. With self-service model, Google can sell ads for 5 cents per click,