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品牌的要件:用精致的思维抽取文化的内涵,用创意的行销感动顾客创新是企业竞争应具备的基本思维。企业以赢利为目的,降低成本、开创利源是首要之务。因此创新被界定为:“任何在本质上与现存形式或流程有所不同的新思想、新行为或新事物,成功地引入并运用于情境中,能为企业或顾客带来新的价值,且得到企业内部认可。”
Elements of the brand: With refined thinking to extract the cultural connotation, with creative marketing moving customer innovation is the basic thinking of business competition should have. Enterprises for the purpose of profit, reduce costs and create profit is the primary task. Therefore, innovation is defined as: “Any new ideas, new behaviors or new things which are different from existing forms or processes in essence are successfully introduced and applied in the situation and bring new value to the enterprise or the customers, And get internal recognition. ”