国外和港台很多广告,能给我们很多“想得到与想不到”的创意启迪。小小一瓶辣椒酱,放到我们国内广告人身上,很可能会直线思维想当然地觉得无甚卖点好发挥,不就是一罐辣椒酱么,有什么内涵附加值可挖掘?一般的呢,就单打 Many advertisements from abroad and from Hong Kong and Taiwan can give us a lot of “thinking and unexpected” ideas. A small bottle of chilli paste, put on our domestic advertisers, is likely to be straight-line thinking of course, feel no good selling point to play, is not a jar of chili sauce, what is the value of connotation can be tapped? In general, it singles