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在现代社会的发展过程中,由于科技的日新月异,知识和信息的更新频率越来越快。作为非物质文化遗产的一批古老文化已经被冷落在一隅,它们的生存、发展、传承也都出现不同程度的危机。现代的传播方式已经打破了传统传播方式的时空局限,非物质文化遗产如何运用现代传播媒介更好地发展和传承,成为我们必须考虑的问题。非物质文化遗产本身都具有悠久的历史、深厚的文化底蕴,是民族宝贵的文化财产和民族的象征,因此借助现代传媒对其进行传播,来保护和发扬非物质文化遗产具有深远的价值和意义。
In the process of the development of modern society, knowledge and information are updated more and more frequently due to the rapid development of science and technology. A group of ancient cultures, as intangible cultural heritages, have been left out of the way, and their existence, development and inheritance also have different degrees of crisis. The modern mode of communication has broken the time and space limitations of the traditional mode of transmission, and how to use the modern media to develop and inherit the non-material cultural heritage has become a problem that we must consider. Intangible cultural heritage itself has a long history and profound cultural heritage, which is a symbol of the precious cultural property and nationality of the nation. Therefore, it is of far-reaching value and significance to protect and promote the intangible cultural heritage through the spread of modern media .