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随着互联网技术的迅速普及,新媒体以其强大的功能渗透到了城市发展的各个方面。新媒体运用于城市文化建设中,从城市精神的提炼、历史内涵的挖掘到品牌形象的塑造、文化产业的扶持与培育等,都有了更为复杂的内涵、更为切实的目标和更高标准的要求。本文旨在通过在新媒体视域下的城市文化建设策略研究来探寻城市发展的所面临的新问题,即新媒体如何有效的运用于城市文化建设之中,有效提升城市文化形象。
With the rapid popularization of Internet technology, new media has penetrated all aspects of urban development with its powerful functions. New media is used in the construction of urban culture. From the refinement of urban spirit, the excavation of historical connotation to the shaping of brand image and the support and cultivation of cultural industries, the new media have more complicated connotations, more realistic goals and higher Standard requirements. The purpose of this paper is to explore the new problems faced by urban development through the study of urban cultural construction strategies in the new media perspective. That is, how new media can be effectively used in the construction of urban culture and effectively enhance the urban cultural image.