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【目的】以美国《连线》杂志为研究对象,探索其成功之道,以期对我国科技期刊发展有所启发和借鉴。【方法】利用中外文献,采用案例分析、综合分析的方法,论述《连线》发展轨迹,梳理办刊经验,得出对我国科技期刊发展的启示。【结果】《连线》杂志清晰的特色定位、“全”“新”的内容资源、专业的编辑、顶尖的作者队伍、数字化多媒体传播平台,以及国际化的品牌延伸是它得以成功的重要因素。【结论】应将《连线》成功的办刊经验吸收到办刊实践中,提升科技期刊的文化含量,做到内容为本,特色为王。同时整合传播平台,实现全媒体出版。
【Objective】 This paper explores the ways of its success with the study of Wired in the United States in order to provide some inspiration and reference for the development of Chinese sci-tech periodicals. 【Method】 By using the domestic and foreign literatures, using case analysis and comprehensive analysis, this paper discusses the development path of “connection” and combs the experience of publication, and draws inspiration to the development of Chinese sci-tech periodicals. 【Result】 Wired Magazine’s clear positioning of features, content resources of “All”, “New”, professional editors, top author teams, digital multimedia distribution platform and international brand extension are An important factor in success. 【Conclusion】 We should absorb the successful experience of “connection” in the running of journal and increase the cultural content of scientific and technological journals so as to make content-oriented and characteristic king. At the same time integration of communication platform to achieve full media publishing.